Personalized dynamic video overlay in an online media player

Smart overview of the Invention

A media system is designed to create, edit, and present a personalized media experience using dynamically generated content. An editor application facilitates the creation of media content by utilizing a set of media objects and a configuration file that dictates the timing and positioning of these objects. Some media objects are conditionally presented based on user interactions or dynamic data sources. These customizable objects can adapt to the publisher, viewer, external events, or other dynamic data, allowing for a seamless integration of dynamic overlays with static media.

Technical Field

This system relates to interactive media, focusing on dynamically generating personalized content. Traditional online media players typically offer static content, lacking the ability to customize experiences for individual users. This limitation restricts publishers from easily tailoring content in a way that appears seamless to users.

System Components

The media system comprises several components including a network, media server, media player server, web server, and client devices. Client devices are equipped with browsers or applications to access these servers for creating, editing, or viewing media content. The web server hosts websites with embedded media players that facilitate the presentation of personalized media experiences.

Media Player Functionality

The media player server interacts with the web server and client devices to enable the creation and presentation of media experiences. It includes an editor application for defining presentation structures through configuration files. These files dictate the timing, positioning, and conditional logic for presenting various media objects. Dynamic objects within these experiences allow personalization based on viewer interactions or publisher specifications.

User Experience

The editor application is capable of creating seamless transitions and interactions within media experiences. For instance, in a video tour of a virtual store, users can interact with articles where dynamic overlays provide information based on inventory or promotions. These interactions lead to smooth transitions between video segments, simulating real-world experiences such as picking up an item or viewing additional details.