METHOD OF PROVIDIING AUTOMATED ADVERTISING COMPENSATION TO A USER WITHIN A DIGITAL ENVIRONMENT

Smart overview of the Invention

A novel method facilitates automated advertising compensation within digital environments by utilizing blockchain technology and non-fungible tokens (NFTs). This approach involves the integration of a primary digital asset NFT with a secondary advertising sub-asset NFT. The secondary NFT contains advertising graphics and a smart contract, which are layered onto the primary digital asset to create a multi-layer digital asset. This asset is then displayed in a digital environment in conjunction with a user-controlled character avatar. The system determines the value to be compensated to the user and automatically transfers this value through the smart contract to the user's digital account.

Technical Field

The technology pertains to altering digital assets' appearance and behavior within virtual or mixed reality environments. It leverages the unique properties of NFTs, which serve as digital certificates of authenticity stored on blockchain ledgers. These ledgers ensure the immutability and traceability of NFTs, which can include metadata pointing to off-chain data like images or videos, facilitating cost-efficient storage and retrieval.

Summary

The system creates a layered digital asset by nesting one NFT within another, allowing for separate tokenization and transfer of features, advertisements, and functionalities. This is particularly useful in video games and other digital environments. The method involves retrieving data for a primary NFT and an advertising sub-asset NFT from a blockchain ledger, overlaying the advertising graphics onto the primary asset, and displaying the composite asset. The advertising sub-asset NFT may include a self-executing smart contract that compensates the user for displaying the advertisement.

Compensation and Transfer

The smart contract within the sub-asset NFT automatically transfers compensation to the user after displaying the multi-layer digital asset. The compensation amount can be influenced by attributes like the avatar's influence or participation in events. Additionally, the smart contract may transfer value to the creators of the primary digital asset and the digital environment. The sub-asset NFT can also modify the primary asset's appearance or performance, and it may be transferred or leased independently of the primary asset.

Dynamic Modifications

Sub-asset NFTs can modify the primary asset's color or appearance, and may include performance attributes affecting the avatar's behavior. These modifications can degrade over time or with use. The display of multi-layer assets can be triggered by external events, such as real-world occurrences, with notifications received via blockchain oracles. The technology allows for the transfer or leasing of sub-assets, enabling a dynamic and flexible digital asset marketplace.