System and Method for an Immersive Marketplace with Interactive Visualization of Retail Items in a User Space

Smart overview of the Invention

The invention introduces a system and method for visualizing retail items in a virtual 3D representation of a user's space, creating a photorealistic "try-before-you-buy" experience. Users can generate a digital twin of their environment from a 2D image and manipulate 3D models of retail items within this space. This system supports a unified checkout process, allowing purchases from multiple merchants through a single transaction.

Background

Traditional online marketplaces offer limited visualization, often restricted to static 2D images or isolated 3D models. This system overcomes these limitations by integrating 3D models into a user's actual environment, allowing for interactive placement and manipulation of items. This approach provides a more immersive experience compared to existing technologies that do not allow for manipulation alongside a user's existing items.

System Functionality

The system operates over a wide area network, connecting user devices with a host device and multiple merchants. The host device includes a web server, applications, and a database that together facilitate the visualization of retail items within a 3D digital twin of a user space. The application generates this digital twin from a user-provided 2D photo and allows for virtual placement and manipulation of retail items.

Digital Twin and Interaction

The digital twin can be decluttered or populated with 3D models of existing user items. Users can interact with these models, moving or rotating them as desired. Retail items are displayed within this space, either alongside existing items or separately, and can be selected for purchase. The system supports real-time retrieval and modeling of merchant items, enhancing the shopping experience.

Benefits and Applications

This system enhances purchasing decisions and buyer confidence by bridging online and offline shopping experiences. It provides a secure and user-friendly shopping and checkout experience, allowing users to browse and rearrange items without making a purchase. The interactive nature of the system offers an immersive experience by enabling users to change perspectives and manipulate 3D models within their digital twin.